Interactive customer retail experience
Powered by ENTTEC’s Pixel dots, Plink injectors, and Pixelator controllers, the Google pixel wall transforms into a vibrant canvas that allows visitors to have an interactive experiences.
Client | |
Type | Retail |
Location | Sydney & Melbourne, Australia |
PRODUCTS | Pixelator, PLink Injector, Smart PXL 60 Dots |
Year | 2017 |
project credits | Project concept, design, assembly and installation: Grumpy Sailor Fabrication: So Watt Client: Google (for Telstra) |
When Google asked Grumpy Sailor to create a custom retail experience with which to launch their new Pixel phone at Sydney and Melbourne’s flagship Telstra stores, Grumpy Sailor turned to ENTTEC to help turn their creative vision into a technical reality. Using the classic Pixelator/Pixel Link/Pixel dots combination, Grumpy Sailor created an installation taking the form of a 12-metre long wall, featuring 12,600 individually-adressable LEDS which onlookers could control by using a Google Pixel phone running a custom app. A truly interactive creation, and a magic collaboration.
Solution
Controls.
Powered by ENTTEC Pixelator and PLink Injectors
Lights.
Lit up by Smart PXL 60 Dots
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