Interactive customer retail experience

Powered by ENTTEC’s Pixel dots, Plink injectors, and Pixelator controllers, the Google pixel wall transforms into a vibrant canvas that allows visitors to have an interactive experiences.

ClientGoogle
TypeRetail
LocationSydney & Melbourne, Australia
PRODUCTSPixelator, PLink Injector, Smart PXL 60 Dots
Year2017
project creditsProject concept, design, assembly and installation: Grumpy Sailor
Fabrication: So Watt
Client: Google (for Telstra)

When Google asked Grumpy Sailor to create a custom retail experience with which to launch their new Pixel phone at Sydney and Melbourne’s flagship Telstra stores, Grumpy Sailor turned to ENTTEC to help turn their creative vision into a technical reality. Using the classic Pixelator/Pixel Link/Pixel dots combination, Grumpy Sailor created an installation taking the form of a 12-metre long wall, featuring 12,600 individually-adressable LEDS which onlookers could control by using a Google Pixel phone running a custom app. A truly interactive creation, and a magic collaboration.

Solution

Controls.

Powered by ENTTEC Pixelator and PLink Injectors

Lights.

Lit up by Smart PXL 60 Dots

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